Entrepreneurial Culture
For the entrepreneurial business, its culture begins from day one. The culture is a reflection of the values the entrepreneur brings into the business.
Culture is important for an entrepreneurial venture because it is the mechanism that institutionalizes the values of its founders.
Culture serves to socialize new employees. It helps them understand how they should treat the customers, how they should treat each other, how they should act in their jobs, and how to generally fit in and be successful within the business.
Culture is an important part of the overall strategy of the business and helps ensure a growing organization will continue to meet the expectations of customers that were established by the entrepreneur during the early start-up of the venture.
According to Prosek, the key to unleashing that creative energy is to create an entrepreneurial culture based on four pillars.
1. Authenticity
Demonstrate your sincerity by being enthusiastic about entrepreneurial strategies and actions pursued by the business.
2. Commitment to People
Support the professional development of your staff, celebrate exceptional work, and don't forget to have fun.
3. Commitment to the Business
Align an individual's interests with those of the business.
4. Continuous Effort
The work of building a company’s culture never ends.
Sustaining an entrepreneurial culture starts with who you hire. It is essential to carefully screen prospective employees to ensure that they will fit within your culture. An entrepreneurial culture is also sustained by your reward system, by the autonomy and respect you give to your employees, and by consistent communication about your ongoing entrepreneurial vision for the company.
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